Wander
Wander is App that helps you see all your online and offline events in one place.
Events where we can connect, learn, and make new friends. Friends and new experiences keep us company through the difficulties of our lives and help us grow.
For the Wander App's first release, I focused on online events and helped the participants be more engaged and excited about them.
Wander logotype and brand colors.
The Challenge:
Online events still feel a little distant
Participating in events can be stressful and awkward
It is hard to predict if the event will be worth the time
On average, 20% of people who say they’re going end up attending events
Business Goals
Increase the conversion of accepted invites to event attendees.
My Role
Lead UX and UI Designer
Hypotheses
Users may not be getting effective communication about upcoming events.
I began the project by gathering the data and statistics what the pain points of event participants. To get more insights, I asked three avid events attendees their frustrations and critical factors that help them pick an event.
David
If I 10 minutes late, I will skip the whole event.
I rely only on the host reputation.
Olga
It is always not enough information about the event.
Artem
Wireframes
Based on the Secondary research and user feedback, I came up with the first iteration of wireframes.
Low-fidelity prototype
After testing the low-fidelity prototype with three participants, I found more pain points and ways to improve the experience.
Participants want to feel their impact on the event, connection, and dialog.
Participants want to chat with all event's attenders and create groups with friends only.
Participants want to see all the online events inside the app.
High-fidelity
prototype
I addressed the feedback from low-fidelity testing and continued to develop the look and feel of the app. I used branding Wander colors. The colors reflect the feelings of excitement, anticipation, and connection when we meet like-people.
Feedback
Overall, participants didn't have any major problems with the prototype and really enjoyed the design.
I integrated minor adjustments and proceeded to the final touches.
Next Release
For the next release, I would add the opportunity to watch the past online events and discuss them with friends in private chats.
The Future
To be able to see and participate in any call, webinar, or meeting from Wander.
