I design AI products that people actually trust and use
AI Data
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Turning data into insights
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Data-driven decisions
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Smarter data processing
Automation
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Business automation
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Effortless efficiency
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Reduced operational costs
Human behavior
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AI-driven behavior analysis
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Predictive analysis of user intent
Design
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Data-driven design
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Product Design
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Branding
BRINGING BRANDS
TO LIFE
Methodology
Every satisfying product decision starts with evidence and ends with validation.
Data
Research, Signals, Discovery
I start with signals, not assumptions. Social listening, behavioral analysis, and user research reveal what people actually need.
Hi-Fi MVP
Hi-Fi MVP, Prototype, Build
Polished prototypes that feel real. I build detailed, interactive concepts that stakeholders can experience and users can validate.
Human
Validate, Testing, Users
Real users, real feedback. I validate every major decision with the people who will actually use the product — iterating until it works.
VitaSync
Wellness designed around you.
Your body isn’t static — your vitamins shouldn’t be either.
I analyzed 67 trending wellness, longevity, beauty, and health signals across TikTok:
75M views. 7M likes. 99K comments.
The pattern is clear:
People want control, not clichés.
Sleep, energy, recovery, mood — not aesthetics.
VitaSync turns those signals into adaptive formulas — built from what your body actually needs.
OPEN
BOTTLE
People aren’t just drinking wine.
They’re questioning it.
I analyzed 120 trending wine videos.
342M views. 149K comments. 1200 high-signal comments.
What people were really talking about:
– “How much is too much?”
– “Red wine makes my face swell.”
– “It felt like a fine line.”
So instead of starting with branding ideas,I used those signals to design a new wine brand concept.
Clear labels > Alcohol %, sulfites, pairing, occasion.Wine you can evaluate before you pour.
DESIGNING FOR
EXPERIENCE
This is just a space to see my design in action— move your cursor and have some fun!