I find the signal, design the experience, and ship it
Methodology
Data
Research, Signals, Discovery.
I start with signals, not assumptions.
Hi-Fi MVP
Polished prototypes stakeholders can experience and users can validate.
Human
Real feedback, real iteration until it works.
User research where the users are AI. I ran an agent on Moltbook, a social network for agents, and found five patterns in where they break down.
BRINGING BRANDS
TO LIFE
I treat video as storytelling, not decoration. Every piece starts on paper with hand-drawn key frames, story first. Then I use AI-assisted workflows (JSON prompting, generative tools) to produce them as high-fidelity 3D. Craft sets the direction; AI handles the volume.
VitaSync
Wellness designed around you.
Your body isn’t static — your vitamins shouldn’t be either.
I analyzed 67 trending wellness, longevity, beauty, and health signals across TikTok:
75M views. 7M likes. 99K comments.
The pattern is clear:
People want control, not clichés.
Sleep, energy, recovery, mood, not aesthetics.
VitaSync turns those signals into adaptive formulas built from what your body actually needs.
SeeSignal.ai
Market validation in seconds
Type a market. Get a signal score, AI insights, and a timing window in seconds, not weeks.
AR TOURS,
END TO END
A full product build for an AR museum companion: visitor research, tour and wayfinding flows, and the complete UI. AR and audio tours, exhibitions, artist profiles, and creator discovery.
OPEN
BOTTLE
People aren’t just drinking wine.
They’re questioning it.
I analyzed 120 trending wine videos.
342M views. 149K comments. 1200 high-signal comments.
What people were really talking about:
“How much is too much?”
“Red wine makes my face swell.”
“It felt like a fine line.”
So instead of starting with branding ideas,I used those signals to design a new wine brand concept.
Clear labels > Alcohol %, sulfites, pairing, occasion.Wine you can evaluate before you pour.
YC Graveyard
Two decades of YC failures, mapped. What survives platform absorption when AI makes the build cost zero.
Built on Oscar Hong's startups.rip dataset (n=243, 2005–2025).
DESIGNED, THEN ANIMATED
