Custom experience with the true way to see art without boundaries.
VeAR
VeAr is a platform that lets people create AR or Audio tours and enjoy tours by other creators.
Project Overview
Process: Discover, Define, Design, Deliver
Platform: IOS mobile app
The Challenge:
Museums have a hard time to make engaging exhibitions for current auditory. My goal was to create a space for creatives and art lovers to interact with art and tell about their vision while reviving interest in museums' exhibitions.
My Role
Screener survey
Competitive analysis
User Research
User Interviews
Persona & problem statement
Sketching
Wireframing
Usability testing
Visual Design
Hypothesis: Museums have a hard time to make interesting shows for current auditory.
Solution: Add to an interactive experience of a real-world environment the enhancing ways to observe, learn, and enjoy art.
Understanding the landscape
Competitive analysis was done to understand the competitive field. Simultaneously, many platforms are using audio tours and AR, but the options for viewers not flexible or custom.
Research & Synthesis
20
Screener Surveys
4
Interviews
Before diving into designing, I wanted to understand the main paint points during a museum visit. What was most significant and when visitors wish for more. From the twenty people who took the survey, I interviewed four people with different backgrounds and ages with a common interest in discovery.
Research Insights
The main thing that was missing in this experience was novelty and excitement.
Participants didn’t feel heard by museums and couldn’t communicate with artists.
Participants mentioned outdated routine experience during their visit to museums.
Absence of custom or unique tours and lack of interaction.
" I go for the sake of go out and don't have high expectations."
Olga Zalite
"Tour guides offer same tour for all visitors and rooms usually crowded."
Olga Rudi
Affinity Mapping
From my discussion with museum visitors who used smartphones, I gathered insights and ideas and started looking for patterns.
The majority of participants wanted to have flexibility in choosing what guide they can pick, when, and what information they will receive.
And have ways to communicate with museums, artists, and other creators.
Persona Creation
I took the insights from the interviews and turned them into a tangible persona.
Goals
Allow VeAR users to pick or create a custom tour suitable for their goals.
Address the lack of communication between museums, artists, and visitors.
Wireframes
In the low-fidelity wireframes, I tested the following ideas
Tours by visitors and bloggers
AR Tours
Artist's page with an opportunity to connect and support
Museums rating by accessibility and services
Feedback
Tours by visitors and bloggers.
Participants were excited about the idea because everyone is coming to museums with different goals.
For example. Digital artists would love to hear a tour from another artist who was inspired by the exhibition. Antique weapon lovers want to hear a historian.
AR Tours. Participants often use their phones to gather additional information about art or artist. Everyone loved the idea of a more interactive way of information visualization.
For example. With AR, painting can be extended beyond the frame and create a new emerging experience for the viewer.
Participants were enthusiastic about the Artist's page with an opportunity to connect and support.
Museums rating by accessibility and services was especially important for participants who felt unheard.
The crisp, minimalistic design keeps an accent on art and content.
UI First
Run
Feedback
I gathered feedback from the first hi-fidelity prototype and integrated it into the final version.
Prototyping
Website
Page about AR tours.
The visuals were done in ZBrush and Photoshop.
Glasses
AR glasses will bring a new level of experience to art museums.
Tours creators can add animation, 3D, and additional information to exposition.
With time, we can analyze Van Gough's letters and recreate how he would give us a tour of his own AR exhibition.
Glasses will target anchors, and the blue crystals will let visitors know that AR content available.
Among the possibilities is sculptor recreation.
Interface
The interface will provide areas of focus, audio, and text notes about the piece. Links to an artist's page and museum shop.
